Amateur Vs. Professional
As professional photographers we need awareness of the new technology and digital advances so we can embrace the digital life and not exploit it. This will also allow us to stay as professionals and for there to be a line between what we can do compared to what amateurs can do. Every year the use of analogue photography is decreasing, it drastically dips in 2000, yet the number of photos being taken is still rapidly increasing. Analogue photography may be old but it holds a sense of accomplishment behind it due to the fact that the amateur photographer would be unable to produce a well made series. However professionals cannot always use analogue, as endearing as it might be there is a great ask for digital photography. The first digital camera was introduced in 1991 and ever since more and more cameras have been introduced with the ability to do more.
However, is there a problem with digital photography and the vast amount of images that are being made? We don’t consume these images how we used to, many won’t be printed out and in physical form but uploaded to social networking sites such as Facebook, twitter and Instagram. This can be a positive in the fact that you can get your images out to a wider audience, but if they are just scrolling through and not properly looking this really isn’t an advantage at all. Another positive is that we can easily search what we are looking for, filtering out what we don’t want, it is then hard to separate the amateurs from the professionals, yet another disadvantage for the professional photographer.
There has definitely been paradigm shift within photography, although we still use the photograph for identity reason, such as for a passport or drivers license this is not the main purpose anymore. It is now seen as its own medium with its own properties and genres within it.
As a professional we still have many things that we can bring:
Awareness and critical thinking: we see the world differently, we have questions we want to be answered, we see the world critically and we notice things that others don’t. This enables us to create photographic works that still stand out and have meaning.
Publishers: we have the ability to and know how to publish our work quickly and easily, we know where our audiences are and how to best tell our story, we are able to enrich our audiences story and give them a certain opinion towards the work if we want to.
Readers: we are visually fluent and literate, our photography is morphed into a second language and a form of note taking-Ella Gamerman. It is a way for us to communicate.