When presenting images you have to think beyond the photograph and what it looks like, this may well influence how the public see it and therefore it is something that should be deeply thought into. This presentation should also be evidence that you have researched your theme, and consequently enhance the meaning of your project and strengthen the message that you are trying to get across and sometimes even allows it to be communicated. Hans-Georg Gadamer, a German Philosopher spoke about presentation, this can be directly related to art, an artist will have a horizon (vision, idea or agenda), the audience will also have a horizon, this is unique and different to everyone. A horizon is shaped by many things such as different thoughts and opinions on the matter, previous knowledge, upbringings and even being in different places along with many more things. The idea of viewing the art work in whatever form you may see it, in a exhibition to online, is that the viewers opinion may change, and they may see the subject differently after seeing your work, this may change how they think about more than one thing. Therefore it is very important that our presentation method must reinforce the communication of our message.
There are several things that need to be considered when thinking of the presentation of work:
- Title of work as a whole
- Titles of separate images
- Artist statent
- Accompanying text
- Presentation manner
Text is a very important part of presentation, this can really make or break your project. Is it needed? If the images are strong enough to speak for themselves then simply don’t include it, however, if further text is needed it is very important to consider where. By including text it can be a key, a guide, or even the work itself. If adding text it should add extra context or deeper meaning.
When presenting work artists must be aware of gimmicks and trying to avoid them, also it must be used as a tool to keep the audience interested and most importantly support the message of the project.
A few examples of photographers work being presented in interesting ways are listed below. Click on these to go to a site with their work.
- Alberto Lizeralde– Everything will be ok (heat sensitive cover)
- Nicolo Degiorgis– Hidden Islam (hidden fold outs, the inside)
- Rene Burri– New York Blackout (dark gallery, torch)
- Jim Goldberg– Raised By Wolves
For my project I am considering several presentation methods, I am unsure which will work best at the moment, I am waiting until I have taken all my images and know what will be my final ones before I think too much into this. I am doing it this way as I think the photographs speak for themselves to a certain extent and I want my presentation method to enhance this. The ideas I have at the moment are: including a map of the place I took the images, framing the images- providing another edge and pairs of images, either of the same place providing a close up and a wider view or of the constructed countryside and a comparison to the natural countryside.